Direct Mail Tells and Sells Simultaneously

One of the older sayings in the sales game is “Telling isn’t Selling”. This means that if you’re just rattling on about how wonderful your product or service is to a customer without first getting to know his or her needs and wants; you’re wasting everybody’s time. Direct mail marketing has the ability to tell and sell simultaneously.

If you’re not telling a customer about your product or service you definitely won’t sell it! We are after all, not therapists sitting in front of the prospect and doing nothing but asking questions. A client will get pretty bored with that sooner rather than later.

Direct mail marketing through the targeted lead list gets to who is most likely ready and able to purchase your good or service. What you need is intelligence about your customer. These profiles are not 100% accurate (there is always the occasional 70 year old who can’t wait to get their hands on the new Halo game) but they should be accurate enough to give you an idea of who will be most receptive to your message.

Direct marketing is the science and art of using a combination of the right message along with the proper audience to maximize the effectiveness of the “telling”. Premier Advantage Marketing has access to customer lists that can be tailored to a specific demographic or profile. This along with creatively structuring a compelling message and offer will make the best use of your direct marketing dollar.

Premier Advantage Marketing primarily uses direct mail for tangibility and personalization. It can also be very effectively leveraged in a multi-channel marketing program along with digital and other media.

Using direct marketing targeted lead generation will get you to the “telling” part of your message with a much better chance of finding somebody willing to listen. This makes the “selling” part much easier when it is to a receptive audience. Now telling really is selling.