Window shopping has just been redefined by Adidas with the rollout of its new interactive storefront window. The window is a fully functional touchscreen that lets you drag life-size products directly to your smartphone, which acts as a shopping cart. With the security of a one-time PIN, each shopping session is linked in real time to the display window. As with most online shopping carts, you can save products for later, edit product details, and even share your purchase with friends over social media or email.
This isn't the first time Adidas has looked to virtual wall technology for shoppers, but this interactive storefront also lets you play dress-up with a life-size mannequin, complete with product details and action poses. But before you run out to your local Adidas store to play Barbie with its virtual mannequins, note that this service is currently only available in the City of Hamburg, Germany as a six-week pilot test.
