Online Ad Re Targeting is HOT in 2014!This is a marketing strategy that has really caught on recently. In a nutshell, it works by utilizing browser cookies to track the websites that users visit. Once a user leaves a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.
It’s fairly obvious as to why this technique can be so effective. With only two percent of web traffic converting on the first visit, ad retargeting works to increase the overall conversion rate by reminding consumers of the product or service they viewed. This keeps the brand and the product at the top of the consumer’s mind. There are even psychological studies that have shown that simple exposure to brand names and logos creates familiarity, which builds trust and makes consumers more likely to make a purchase.
Even if there’s no immediate purchase, this tactic can really pay off in the long run. Due to the success that many marketers have had with ad retargeting, we believe this marketing strategy will become more mainstream in 2014.
Source: DXM Marketing Group