DIRECT MAIL IS KING AGAIN!!!

Direct mail continuously proves that it is king. DMA states the response rate of direct mail is more than 30 times higher than that of email, with an average response rate of 4.4% compared with the 0.12% of email. When consumers are exposed to nearly 3,000 messages a day, but only notice about 50 and remember just four, earning a spot in the “final four” is the goal. Marketers need to focus on personalization and relevancy to cut through the clutter.

The key to successful direct marketing has always been personalization. The data that drives a personalized approach is more accessible and useful than ever. A print production and media provider that truly understands data is your best strategic partner for driving sales forward.  An effective direct marketing campaign is like composing a great song and direct mail is the king in lead generation.